Channel Marketing Manager

Function

Barco is seeking an experienced, innovative, and results driven Channel Marketing Manager to design and execute marketing initiatives with our Resellers in DACH & CEE that will drive growth through the channel.

Key Responsibilities

• Partner with Barco sales leaders, channel team, and marketing team to create a channel marketing strategy aligned with regional sales priorities
• Work with Resellers to maximize the leverage of the MDF program by aligning plans and activities with Barco’s channel growth strategy
• Lead and manage Reseller MDF budget and proposals: review of activities, support to plans’ implementation, proof of performance and claims
• Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs and ROI.
• Partner with Channel Account Managers to plan and execute channel activities
• Work with Barco across the organization to translate campaigns, programs and product launches into channel marketing plans and actions
• Create marketing kits, tools, and resources to enable marketing of the Barco portfolio through the channel
• Work with channel partners and sales to understand the value proposition of Barco solutions and how they’re differentiated from other providers
• Manage partner communication strategy and execution to keep the channel informed, enabled and engaged

Your profile

• Bachelor’s degree required
• Master’s degree / MBA desired
• Minimum 1 years of channel marketing experience in the AV or IT industry
• Able to work well independently and in a team environment, and interact with individuals at all levels in the organization
• Ability to bring together key stakeholders to work together collaboratively in executing marketing activities
• Marketing strategy, planning, and execution
• Analytical and strategic skills in a strive to grow channel revenue and marketing database
• Project management
• Some graphic design and copywriting skills a plus
• Fluently speak and write English and German - extra languages are a plus
• You are willing to travel up to 50% of your time

Let's "wow" you with

• A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
• A healthy working environment with interesting workshops and many more options as we care about your wellbeing.
• The opportunity to work for an international market leader where innovation matters.